Would consumers worldwide include artificial meat in their diet? The research institution WING (Science and Innovation for Sustainable Poultry Farming) of the University of Veterinary Medicine Hannover (TiHo) is supporting a study by French scientists dedicated to this question. They have initiated a study asking the opinions of consumers around the world about artificial meat and collecting their likes and/or dislikes. WING is responsible for addressing German consumers.
Artificial meat is a so-called novel food. Alternatively, it is also denominated as in-vitro meat, cultured meat, laboratory meat, clean meat or synthetic meat. It is produced with the help of animal stem cells, which are treated in a nutrient solution in such a way that they become muscle cells. The stem cells can be obtained from living or slaughtered animals.
The production of artificial meat is particularly interesting in view of a growing world population and the resulting increase in demand for food. The associated problems with regard to the environment, ethical concerns, but also with regard to the challenges of conventional meat production are central issues that require solution-oriented action in science in particular.
Anyone over the age of 18 has the opportunity to participate in this research project by taking part in an online survey. This usually takes no more than 15 minutes. It goes without saying that the information provided will be processed in accordance with data protection regulations, treated confidentially and used only in the context of the study.
The online survey can be completed at the following website:
(The link can also be inserted in the top line of the browser).
Please feel free to forward the link to interested parties or publish the survey on your homepage and your respective social media channels.
Photo source: New Age Meats, USA
Note: The photo may be used free of charge only if the source is acknowledged and in connection with the report "Will artificial meat be part of our diet in the future? Worldwide scientific survey launched." by WING of the University of Veterinary Medicine Hannover Foundation.
Prof. Dr. Hans-Wilhelm Windhorst
University of Veterinary Medicine Hannover
WING - Science and Innovation for Sustainable Poultry Management
Phone: +49 511 953-7821